By Marta Mellinger on September 17, 2008

Information Technology – Luddite No More

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It started for me with TED.

John Jay at Wieden+Kennedy explained “TED talks” to me at a planning retreat I was facilitating last winter.  He was enthused.  “I download them and listen to them when I need inspiration,” he said.  Then others in the room started talking about this TED talk – or that TED talk.  I wrote down the website TED.com.  Easy.

Ted Talks
Creative Commons License photo credit: guspim

TED talks are online for us all – with the absolute easiest, searchable catalogue I’ve experienced.  Each talk is 20 minutes or less. The TED talks are delivered by experts – some you’ve heard of, others you haven’t.  What they all have in common is a capacity to communicate, and each talk focuses on “an idea worth sharing”.

TED woke me up to the wonders of the Internet.  Oh, I had Googled before, I use email, I’ve even done some web research.  But TED was something different, a quantum shift in my understanding of how the world is changing and will continue to change as ideas flash around the world, stimulating innovation and creativity.

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