It would have been hard to make it through this past Presidential election season without hearing mention of, or experiencing firsthand, how Social Media revolutionized the way in which political candidates engaged people at the grass roots level around a common purpose.
And as we look to our own work, the lessons learned from the election are so profound that we can’t deny the power of social media and its potential to expand and deepen our relationships across our own audiences and business stakeholders.
- Do words like wikis, vlogs or Facebook sound familiar?
- Or does the thought of learning yet another new technology cause you to become what my partner Dave calls a “walking eye-twitch?”
- Have you used one or more social media applications in your personal life?
- Or better yet, are you already experimenting with its use in your day-to-day business operations?
If you’re new to social media, here are some examples as presented by our friends at Wikipedia.com:
Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Youmeo (social network aggregation), Last.fm (personal music), YouTube (social networking and video sharing), Avatars United (social networking), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging), and other microblogs such as Jaiku and Pownce. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.
As The Canoe Group prepares to launch our first social media experiment, we thought it would be interesting to share our own individual stories chronicling our history and relationship with technology.
Our hope is that while you may likely find yourself relating to one or more of us on a personal level, these short vignettes will serve as a reminder of the broad perspectives your friends and colleagues bring to the subject of social media.
Coming tomorrow…the first of our three part series featuring our founding partner Marta Mellinger.
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